Women friendly car workshop – A New Trend
With women playing an increasing role in household earnings and deciding how a family’s money is spent, International automotive companies are changing its service model to reflect the trend.
Women in India now participate in all activities such as education, politics, media, art and culture, service sectors, science and technology, etc. Globally women are rising at the top in the corporate. But it is hardly any car service station run by women workers.
Large car dealers are setting up women friendly service centres. Women are becoming independent in their choices, but few women prefer going to car service station for car checkup. Mostly ladies prefer pick and drop facility.
In India, nobody can imagine having separate facilities for women, but it exists in other countries. In Australia, there is Galmatic Workshop. It runs by women and provides training for do-it-yourself services. Galmatic empowers women to be road savvy and confident behind the wheel and educate women to know how their car works and save $ in costly repairs.
It is very common women are afraid of going to any car workshop which is not organized and found herself cheated. One woman explains her situation like this “whenever I take my vehicle to garage without husband, i found my mechanic always giving higher cost estimation for small repair jobs”
Recently, Victoria Transmission & Auto Care is the first vehicle repair facility on Vancouver Island to adopt standards for making their workshop women friendly. They are trained best to serve female customers and communicate with them more effectively, offer regular information clinics to women on everything from changing tires to engine repair and have women working in the shop. And there are finer details, such as comfortable waiting rooms with beverages and showroom-like restrooms. The owner took serious interest to paint shop in designer colours, equipped with bright, modern lighting and has a decidedly sweet scent from a vase of fresh-cut lilies.