Why Do We Need MeriCAR.com?
I am often approached by people with the question – Why MeriCAR.com? I would like to share problems with car servicing industry in India and MeriCAR solutions. Please read my comments at StartUpDunia.com Blog (copy of comments are below).
MeriCAR has value proposition for dealer to “manage” bookings online and getting “new leads”. For car owners, “comfort and awareness” to find best car dealers in their neighborhood at the best price. To build car owners trust, MeriCAR is helping car owners to resolve problems with assigned MeriCAR car dealers.
To retain car owners for the second time, MeriCAR offers free services, discount offers and some other benefits from MeriCAR associates.
It is true that car owner would be interested to go to one best car dealer. So MeriCAR suggests car owner to choose one from a list of MeriCAR dealers. Premium car owner membership is paid membership.
Some car owners are still not aware about neighborhood workshops. They just visit to same dealer who sold them a car even they are far away. (Some cases I noticed).
Maintaining “online service diary” is good suggestion to give another feature for car owners.