The Car Workshop Uses a Multibrand Strategy Earn More $$$
The car workshop owners who use a multibrand strategy develop more business than others who are single brand authorized one. Recently i visited to a multibrand workshop who has large space and has authorization from Castrol and Bosch. Castrol India is establishing network of pit stops to add value to car owners with “preventive maintenance” products. Bosch India is a leading supplier of technology and add values to customer with “spare parts” and train mechanics for the technology.
Servicing multiple brands enable car workshops to give choices to car owners with quality products and respond to consumer demand for new brands.
Multi-brand service centres have a significant presence in developed economies, but you can see recent trends in India. It has been noticed that car owners look for alternative after the warranty period. Even the spare parts cost remains the same, but labour cost cheaper than OEM service centres.
According to the report – The Hindu, the multi-brand car service market is estimated at about Rs 13,500 crore with 6.5 million cars and current volumes, vehicle manufacturers who service the cars during two-year warranty period will have to maintain about 2.5 million cars during the warranty period. (Read more -Report – The Hindu)