Race of Small Cars. Bajaj Auto’s Small Car at Auto Expo 2012
Bajaj Auto is following Tata Motor’s success of Nano, the world’s cheapest car. There is a race of manufacturing low price and high fuel afficient cars. The small car by Bajaj Auto will be manufactured in collaboration with Nissan Motors and Renault. Bajaj’s small car is named as RE60 and it expected to give higher fuel efficiency of 30 kmpl which is more than Tata Nano.
Even every car manufacturer wants to follow success of Tata Nano, but it was not easy to achieve that. There was a time when many car breakdown and firing incidents were reported with Tata Nano. To save its position the company announced schemes and Tata motors maintenance contracts at cheapest price. Tata set up special Nano Access Points on the similar model of Ace mini truck for smaller towns across the country.
The Bajaj model is a five-seater like Nano, but will be more spacious. As soon as the small car by Bajaj launches, it is expected to entice customers who were thinking about purchasing Nano, the world’s cheapest car. The time would tell us how Bajaj Auto would make their success with small car.
In small cars, Maruti Alto is still preferred car for mediocre families. Even if this is not much cheapest, but people still trust it. Maruti has setup a large network of car service centers, that build trust without worry of car maintenance.
Source / More reading:
http://www.thehindubusinessline.com
http://economictimes.indiatimes.com