No Surprise when you get car servicing and on road assitance at one stop shop
It would be no surprise when you will be able to sell your car, get car servicing and on-road breakdown assistance at one stop shop.
Mahindra First Choice has established its brand in used car and now opening multi-brand service outlets. There are 7 car servicing stations in India.
My TVS, TVS Group, has planned to expand multi-brand car servicing business to 14 States by year-end. My TVS provides independent after-market services including car services, used-car business and roadside breakdown assistance. TVS invested more than Rs 30 crore into the after-market business. (Source: The Hindu )
Today, Mahindra FirstChoice Wheels ties up with MyTVS for on road breakdown assistance services (Source: The Hindu).
It is interesting to know both corporate GROUPS run used car outlets, and opening car service stations all over India. How they will differentiate?
Customers are going to get benefits from their services, but these tie ups may confuse customers to make a choice as they may be competing with each other. Customers who have breakdown service, obviously need help for car servicing. So MyTVS may get its advantage of having both services at one stop shop. The company has its roadside assistance service network in 21 States but its main verticals — used-car business and multi-brand car servicing — have not yet been extended beyond Tamil Nadu, Kerala, Andhra Pradesh and Karnataka.