Middle class large population contributes to auto industry growth in India

Recent report shows that there are prospects of growth for the Indian auto industry because the country has a middle class larger than the population of the US and a much lower vehicle population as compared to other developed nations. Car manufacturer are targeting people with launch of small cars and affordable to middle class man. Nano sets an example. With the recent global developments, there is a significant opportunity for the Indian auto industry to grow. (Report)

With increase in vehicles, car manufacturer need to look at after sales market. Large companies are planning to enter car servicing industry. Mahindra and Mahindra and Reliance Industries Limited has such plans for car business. Carnation The ex-Maruti Suzuki MD, Jagdish Khattar company, has opened multi-brand workshops in India. Bosch Ltd. has 260 multibrand car service centres in India. The company has announced to open more car workshops to make it total 500 all over India by 2010.

Existing car workshops are finding innovative process to improve the customer experience. Recently Ford India has introduced “Quick Service Station” in Gurgaon to give comfort to customer for quick service.

The car industry in India is demanding better after-sales support and there is large customer base with promising potential in this segment.

MeriCAR.com is developed to help car owners to make “easy” contact with car workshops for after sales servicing using web and mobile technology.