Luxury Highend Premium Cars : Delivering after-sales services is complex than manufacturing
Car Technology is becoming complex. Senssors, IOT based technologies are making after-sales difficult. OEM Dealers have no cheaper solution for services and there are few independent workshops.
The Luxury and Premium Cars companies find it tough to compete in the aftermarket. Across industries, delivering after-sales services is more complex than manufacturing products. When delivering service products, executives have to deploy parts, people, and equipment at more locations than they do to make products.
An after-sales network has to support all the goods a company has sold in the past as well as those it currently makes. Each generation has different parts and vendors, so the service network often has to cope with 20 times the number of SKUs that the manufacturing function deals with. Businesses also have to train service personnel, who are dispersed all over the world, in a variety of technical skills. Moreover, after-sales networks operate in an unpredictable and inconsistent marketplace because demands for repairs crop up unexpectedly and sporadically. On top of that, companies have to handle—in an environmentally safe fashion—the return, repair, and disposal of failed components.
Most companies either don’t know how or don’t care to provide after-sales services effectively.
In India, the number of old premium cars completing their warranty periods is much more than new ones (ET). Mercedes enters pre-owned car business in India (ET). Car owners use OEM dealers only because of servicing high-end luxury cars need special training and genuine spare parts are not easily available in India.
Multibrand workshops which caters to premium cars servicing are just few, one of them is European Motors Workshop. It has great setup with international facility. Over 25 years of technical experience & dedication to customer satisfaction with Mercedes-Benz, they are located at Gurgaon and provides luxury car servicing in New Delhi and NCR. Recently Carnation has started offering similar service and tie-up with Italian firm’s for luxury car auto parts.
Servicing premium and luxury cars, BMW, Mercedes, Audi need specific trained staff and with international standard facilities and availability of genuine spare parts.
To be successful for this offering, multibrand workshop needs to arrange spare parts and importing from other countries. European Motors Workshop is equipped with state of the art machinery selected from renowned brands from around the world.
The workshop boasts of 15 workstations, each well equipped with hydraulic lifts, hoists & tool bars. You can Book Service at EMW. Click here .