After Sales Service Trends in The Car Industry In India

The Indian car industry which has recorded a negative growth till January 2009 (report), but large companies have been realizing the potential in after-sales service car industry in India.
Large companies are planning to enter car servicing industry. Mahindra and Mahindra and Reliance Industries Limited has such plans for car business. Altius Auto World, has a joint venture with a Japan’s largest multi-brand auto servicing chain to open 300 outlets in India to service luxury cars. The ex-Maruti Suzuki MD, Jagdish Khattar company, has similar plan to open multi-brand workshops in India.

Existing car workshops are finding innovative process to improve the customer experience. Recently Ford India has introduced “Quick Service Station” in Gurgaon to give comfort to customer for quick service.

The car industry in India is demanding better after-sales support and there is large customer base with promising potential in this segment.