Additional Service Over Warranty to attract customers

Car sales are already down and car manufacturer are trying to lure customer by providing additional service over warranty. Chevrolett already advertise with 3 years extended warranty car service. Recently luxury car maker BMW India now offers its Secure Advanced service which is an additional service over the warranty and insurance policy.

“The BMW Secure Advanced offers coverage for a year from the date of purchase and covers specific services including roadside assist, which comes free for two years,” Dr Schaaf said. Till now, Secure Advanced was a paid service , as is its global practice. Indian customers want the service but do not want to pay for it hence it is being bundled with the car.
The country’s highest selling luxury car brand will also introduce its leasing finance product for car owners, allowing owners to own the cars for two-three years, turn it in for a new BMW.

Mostly car manufacturers do not have own car emergency breakdown services, as demands are very high. Managing these kind of services are not easy when focus is to sell cars. The scenario are changing and car manufacturer also focus on additional services like extended warranty and other services to make differences.

For services enquiry for BMW or high end cars: http://mericar.com/european-motors/

Source News:
http://articles.economictimes.indiatimes.com